How Important are Blogs for Your Interior Design Business?
The increased culture of social media and influencer blogging is reaching its peak. It is fast becoming the quickest way to express yourself online. With it being free and potentially valuable, more people are doing it, but why should one go for blogging? Blogging has the potential to open so many doors starting from inspiring your audience, to writing skills, learning a new skill, building your online brand, confronting your fear, generating an income, meeting new people, documenting your life, to many more. Blogs have become an integral part of the internet ecosystem, especially as a marketing tool for companies and professionals. Practically everyone reads blogs now but it wasn’t always so. Web 2. o, the Blogs have overtaken our lives so quickly that within five to ten of its foundation 60 percent of internet users read blogs.
Talking about history, in 1998 first known instance of a blog on a traditional news site was when Jonathan Dube blogged a hurricane bonnie for the charlotte observer. The weblog was shortened to blog in 1999 by Peter Merholz. In the early 2000s blogs went mainstream.
The Benefits of Blogging
According to a HubSpot report, 81% of digital marketers see blogging as a critical business process and at least 46% of Internet users read blogs at least once a day. eMarketer report says 60% of the American population will read blogs at least once a month. Blogs are online forms of content, that benefit all the stakeholders involved in it, whether creators or viewers. Not only it holds importance at a personal level, but it also helps businesses and communities in economics and networking.
Blogging has multiple benefits that include -
1. You can manage your online identity and build trust.
2. You will learn new things and network with people.
3. You will get proclaimed as an expert and tutor about your expertise to others.
4. You will receive job offers, and business opportunities and be invited to speak.
5. It gives you financial freedom. It is still one of the most trustable passive income sources right from its inception.
After having an elaborate discussion about what blogging benefits and its history now, we have one important question in our mind
How to Start a Blog?
Starting a blog is a cakewalk but maintaining it to sustain a considerable amount of traffic on it requires consistency and a learned approach. 4.4 million blog posts are published across all the platforms on the internet. According to a Bloomberg report, 80% of blogs fail within 18 months of launch. So, it requires a certain set of well-thought and pre-planned actions that you need to grasp deeply and follow in order. You can -
1. Start by picking up a topic for your blog,
2. Then choose your blogging platform, the most popular choices being WordPress, Wix, and Tumblr.
3. Choose a domain name. The name should target important keywords of the industry you want to write about. For interior design blogs, it is a common trend to include words like interior, design, etc.
4. Design your blog, write and publish blog content then optimize your blog for search engines
5. Promote and advertise it well to grow your blog.
Practically everyone reads blogs now whether they are official news blogs associated with traditional news media, topic-based blogs related to one’s work or hobbies, or blogs purely for entertainment just about anyone, you ask everyone has at least one favorite blog. If everyone is reading, it makes every professional have it whether it’s about medicine, engineering, architecture, or specifically interior designing.
Talking about interior designing it’s a vocal profession where you have to make your brand stand out that’s why you need a blog. Blogging is a multi-proposition tool it can help your interior design practice -
1. Build Authority and Increase Traffic to Your Website
According to inbound marketing experts HubSpot, businesses that blog regularly tend to draw in 55 percent more traffic than those that don’t. So, if you would like to grow your interior designing business, drive more people to that, and find yourself making more income through it, then use your writing skill to make a decent blog. Now the thing is to drag more traffic. So, it starts with finding the proper sub-niche in interior design. To decide on the sub-niches, you must choose the Ikigai approach – passion, pain points of consumers, and pounds (traffic and money). You'll be able to also directly ask search engines and community groups about trending topics within the interior design industry. Then specialize in creating long-form content for your blog optimized with the proper use of target keywords within the interior design industry, keep your content fresh, accompany it with great images, and encourage social sharing. If your blog is genuinely solving problems and revolves around a novel perspective then don’t worry, you'll have traffic arriving.
Blogging is surely one of the ways to win a good amount of potential clients for your interior design business. If you are an architect you can also read 7 Tricks to Get More Clients for your Architecture Business
2. To Promote Your Services and Products
Just creating a product or starting a business is not enough what is needed is to grow it to generate the best revenue from it which can only be possible by promotion and with growing access to the internet on every single hand what is a better place to do it? Blogging drags most audiences nowadays in any kind of business that makes it easy and potential to promote services and products to as many as people around the globe. After being established as an interior design blogging authority, you can smart pitch your solutions to readers’ pain points in the interior design industry. These solutions can be your offerings in the form of interior design products and services.
E.g., If you are writing a blog about interior products you should buy for your living room. You can then plug in your designs for the living room in the article for sale at a discounted rate to your user.
3. Build Brand Awareness
Brand awareness could be a marketing term that describes the degree of consumer recognition of a product by its name. Creating brand awareness may be a key step in promoting a brand-new product or reviving an older brand. It is what helps you create people conscious of your brand and what you've got to supply so you'll gain their trust and influence their decision-making process to urge more sales faster. A great product or service with no brand value sometimes gets lost in translation to consumers. An interior design blog with handsome repeated monthly traffic can easily establish a brand for itself. You have got already gained psychological trust among your readers with a periodical blog posting exercise on your website. Interior design is the industry where consumers usually spend big pockets, less frequently and cautiously. This is often why brand building is extremely crucial for any interior design business. The largest advantage you'll have with this is that you won't be limited to only one region of the world through social media. You'll be able to reach out to people basically residing in any part of the country or even the planet. The deep penetration of digital art and style in today’s social media freak generation can offer you leverage to sell your designs in digital format to any part of the planet. However, we don’t encourage stock plans by any chance but every decorator should tap upon the growing digital design segment.
Also, read Interior Design vs. Interior Decoration for a better understanding.
4. Generate Leads
A blog can also be a lead-generating machine and funnel for your business. Well-integrated CTA (Call to Action) buttons can automate your readers into your business lead, the second last stage of sales conversion. Asking readers to submit their emails in place of newsletters, market updates, and blog summaries can give you a big database of people interested in interior design products and services.
Before you move ahead, we suggest you to read What makes Online Interior Design Services so Popular?
5. Give you a Chance to Show Your Expertise
After being established as an authority, you will have an opportunity of propagating the ideas you always wanted in the interior design industry. There is no better feeling for a designer seeing his/her ideas getting noticed and implemented. An interior designer with an outlook of his/her own and appreciated by considerable traffic can be considered an expert. The readers of your blog would not only appreciate your new ideas but fundraising for a concept implementation will have less chance of failure when you have a visitor base to pitch.
For developing a sense of expertise as an interior designer, you can also read Expert Tips to Become an Organized Interior Designer
6. Medium to Connect with Customers
In this modern world of rapid changes and technology. You need to keep yourself and your customer base up to date. New blog notification can be a tool to notify your customer about –
1. Your new offerings.
2. Industry updates and how you are coping with them.
3. How well is your interior design business performing in this ultra-competitive market?
Nowadays, there is “NFT” getting popularized everywhere. NFT (Non-Fungible Tokens) in architecture and interior design sense would be a design piece made up of digital things that represent both tangible and ethereal objects, such as architectural and interior design works. This prospect can be very helpful in introducing your design into the blockchain world which is currently a hot-shot topic to talk about.
7. Help you Get Feedback
Customer feedback is the information, insights, issues, and input shared by your community about their experiences with your company’s product or services. This feedback will guide improvements in the customer experience and can empower positive business change. So, even in interior designing, it’s important to get feedback and blogging serves this purpose as well. It is easy and convenient as you can connect with millions on the same platform.
A blog is a two-way medium. This is the mistake most bloggers commit by not realizing it. The estimation that you will write, everybody will read it and buy your services is preposterous. You have to make a two-way engagement on your blogging platform. Comment section with viewers sharing opinions about your blog pieces and customers giving you feedback and testimonials is a piece of knowledge worth it. It can help you know consumer sentiments well. Of course, dealing with spam in the open comment section is a headache but what is an interior designer with no feedback loop?
Same to interior design, Architecture businesses can also capitalize on the growing social media world. How Effective is Social Media to Get More Architecture Business?
Planndesign is a revolutionary online free service that gives users the power to download and share views and discover Architecture and Interior design drawing templates. However, just like the above-mentioned pointers we also reach out to our potential buyers through informative blogs. Blogs are multi-proposition tools. Being an architect or an architecture firm, you can use it to gain customers, solve their problems, sell your services, and make a handsome economy around it. This is what we do here at Planndesign. We blog to engage; we blog to solve and we blog to network among the architecture and interior design community. If you are interested in making a career out of architectural blogging and interior design blogging, keep reading the daily updates on Planndesign.
Lastly, take a read to the 10 Most Popular Interior Design Styles, You should know
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