In today’s world, social media can prove to be an immensely powerful tool to market and grow your business. Social media provides a platform not only for networking but for learning, sharing and showcasing trends, to inspire and get inspired, consumer research as well. Social Media can be the perfect tool for an architecture practice to reach and convert new clients. The only key to harness the power of social media is to be regular and not static plus a well-worked out marketing strategy. Not only does social media help you increase your reach but also helps strengthen and build your firm’s brand. There are numerous tips, tricks and courses for social media as a tool to boost your business that flood the internet today. However, the following are the top 10 social media tips that will help you in boosting your architecture business –
1. Identify your TARGET AUDIENCE
To use social media effectively, you have to be aware of your target audience. As this is a field that appeals to a specific portion of the population. Not only will it help in promoting the relevant content but will also help in creating an informed strategy for the marketing of your practice. While deciding the target audience, be sure to answer questions such as – for whom? For what? And what do/could you offer? Once you decide on this factor you will be able to conduct better research of the clients and your peers, trends and inspirations.
You must check out How Effective is Social Media to Get More Architecture Business?
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2. Create a Fascinating WEBSITE
Websites are an effective way to showcase your work to your prospective clients, contractors and other designers. Creating a fascinating and user-friendly website can serve as your portfolio as well as an insight into your work ethics and ideology. To make your website a successful tool it is important to add client testimonials to help validate you, your work and your brand.
Rather than providing the basic details on your website, try to build it into an interactive portal for your prospective clients. Architects are good with graphics and storytelling, try to narrate a story that is full of graphics and basic details in a creative manner that grabs the attention of your website visitors. Consider this as your first step to boost your architecture business. Remember that the design ad interface of your website can attract new clients and even repel them, therefore, one has to be cautious with the interface and content of the website.
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3. A Grasping ELEVATOR PITCH
Elevator pitch is more of a quick description of your firm – what you do? How you do it? Whom do you cater to? etc. While concentrating on developing a grasping elevator pitch, ensure that it is short yet catchy, to the point yet gives it all. You can embed your elevator pitch in quotes, videos or as an intriguing narrative on your social media handles and website. A quirky, intelligent, short and strong elevator pitch, distributed across various channels can prove to be an important marketing strategy to boost your architecture business. It should be drafted in a way that the potential client would crave for more and end up hiring you.
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4. Use The SOCIAL MEDIA PLATFORMS - Instagram, Facebook, LinkedIn, …
Architects like to share things that fall in the realm of visual, technical and intellectual. All the social media platforms (Instagram, Facebook, Google+, LinkedIn, Pinterest, Twitter, YouTube, Tumblr, etc.) offer the perfect base to share content that satisfies these three realms. There are tonnes of platforms available to users today. One should be clear with the selection of the platform based on their strategy and the type of content that they wish to share. Try to understand various platforms well as to what they are? how do they function? and how could they benefit your business?
Also, check out 7 Tricks to Get More Clients for Your Architecture Business
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These platforms may not necessarily result in lead generation but will certainly help you in establishing your brand/business by creating an online presence. To successfully use the platforms to boost your architecture business –
- Ensure that you have an intriguing profile on all the major social media platforms;
- Connect with influencers and other businesses in the sector to grow your presence;
- Expand and connect with your audience by sharing regularly.
- Most importantly, Spread the word!
Tip- Go live and have an interactive session whenever it is possible to enhance your audience engagement.
5. PLAN your CONTENT
One of the most important elements when it comes to social media is consistency. To be consistent with your posts, you need to plan your content. Decide on the type of content that you would post visual, textual, audio, etc. Try to envision the content and the quality of it that would best suit your business. While creating a plan for your content, try to ponder over questions such as –
- What should be the frequency of your posts?
- The tools that you can use?
- Can you automate the process? If yes, then how?
- What should be the average length of the posts or the captions of the pictures?
- Percentage of the type of content that you would share?
- Will there be interactive sessions with prospective leads? If so, then what should the frequency be?
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Content is certainly the king as they say in the digital marketing world, but the way you present and the consistency that you show would determine the profile visits. Whatever is your content, never forget your target audience. While we talk about consistency and planning, one should have their content ready for about a month or two months duration to avoid any sort of irregularity.
To start with, here are a few broad ideas or heads to plan your posts – share the company’s ideology, tips and tricks, design trends, success stories, work in progress, past projects, conceptual sketches/views, testimonials, team members, site visits, etc.
Be creative and you are set!
6. Professional + PERSONAL SNIPPETS
To increase your engagement with your followers or prospective leads, you should not only focus on sharing professional posts, but also share personal snippets from time to time. Personal snippets help your audience create a connection at a personal level. Moreover, they offer a break from the usual ‘work-based pictures or posts’. Personal snippets can also include any pictures from the team get-togethers or outings, a holiday, a conference, so on and so forth.
7. Get PUBLISHED!
To build up a reputation and validation for your architecture business, one of the faster ways is to get your work published! There are a lot of avenues for architects to get published. Architect can divulge their projects, write research papers or white papers, participate in competitions, etc. to get appropriate recognition in the field. In addition to bringing recognition to your business, getting published in some form or the other can help build your credibility as an expert. Thus, help in boosting your architecture business.
The key here is to get published on credible platforms or portals!
8. Research relevant SEO and HASHTAGS
To boost your architecture business with the help of social media, it is crucial to do proper research and use SEO (search engine optimization) and hashtags to your benefit. For the same one can even take professional help from the required consultants. Use the most searched for keywords and trending hashtags to create a buzz. This will lend your architecture business more visibility leading to a boost in your business. The secret here is to keep posting keeping in mind SEO regularly and be patient!
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9. Employ LEAD GENERATION SERVICES
Identify services that provide efficient lead generation services to boost your architecture business. These can help generate ample leads using various permutations and combinations, thus giving you visibility and a boost to your business. While you get in touch with your new leads, do not sidestep your old leads. As in many cases, your old leads lead to new leads too.
This will give you good insight about What makes Online Interior Design Service so Popular?
Networking is an inescapable attribute of an architect’s life. The more you network the more visibility you get and thereby more leads. With social media literally at our disposal, networking has acquired a new meaning in today’s business world. Social media networking is one of the fastest ways to network and most of the time it proves to have efficient ROI. While your network, try to use tools to keep up with the audience engagement. For instance, you could use newsletters to keep the engagement with your audiences.
The key to networking is to keep your newer acquaintances close and the older ones closer.
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These are the top 10 social media tips to boost your architecture business. Social Media is the perfect platform for architects to harness its potential for the advantage of their business. The key is to share diverse typologies of content and not just their completed projects. This is imperative to increase engagement with the target audience. The various platforms can do wonders to boost your business if used in the right way. As a rule of thumb, consistency and quality should be adhered to when dealing with social media to benefit your architecture practice. SEO is a sidekick to social media that one should not forget about under any circumstance if you want to reap serious benefits for your business from social media.
Please feel free to post your suggestions!
Lastly, take a read to the Top 10 Skill Set Every Architect Must have
Digital marketing for architecture firms Architecture business strategy Social media tips for professional architects Social media marketing ideas for Architects Architecture Business Architecture Business Tricks Architecture Business Ideas
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